Come AI può migliorare il tuo social media marketing
Have you been spending countless hours and tons of money in an attempt to improve your social media marketing? Social media marketing can be difficult to master for many businesses. With so many companies on social media, it’s hard to stand out from the crowd and truly connect with your target audience. Plus, social media isn’t just for sharing news and chatting anymore. It’s a full-fledged platform for marketing, e-commerce, customer service and more. That’s a lot to manage.
But with artificial intelligence (AI), you can not only make your social media marketing easier to manage, but you can get better results as well.
Here’s how AI can improve your social media marketing capabilities.
24/7 Online Presence
Gone are the days where consumers have to wait until the next business day to hear back from a company. The online world is fast-paced; you can’t afford to miss a comment from a potential customer because they can simply move on to the next company’s social media profile if you don’t respond. Luckily, with artificial intelligence, you can create a 24/7 online presence. You’ll be available to provide support and answer any questions from your customers, no matter the day or time. Of course, you won’t actually be providing the customer support via; it’ll be AI in the form of a chatbot.
AI-powered chatbots have the ability to answer open questions by using natural language processing and machine learning to find the right response. So, you don’t have to worry about your chatbot sounding robotic and turning off customers. In fact, according to the 2018 State of Chatbots report from Salesforce (via VentureBeat), 69% of consumers prefer chatbots for quick communications with brands. Plus, chatbots are easy to implement today, and they’re only going to get more intelligent in the years to come.