Snapchat Introduces “Memories” And Completely Changes The User Experience
“Previously, Snapchat users would save the photos and videos they create straight to the native camera roll on their phone, but this might encourage users to save all within Snapchat because they can be accessed, edited, and shared later. No more disappearing.”
Snapchat is going to be very different, very soon.
Snapchat just announced a few major updates and new features to the app. Until today, Snapchat was known and loved for its ephemeral, disappearing content. That ship has sailed.
Snapchat’s new feature called “Memories” will allow users to save and share old (and new) Snaps in a private gallery inside the app. The Verge describes it as “a living, social camera roll in which photos and videos can be organized, edited, and shared long after they are taken.”
Why Is This Update Important?
This means Snapchat can (and most likely, will) see much more highly produced, pre-recorded video content rather than the raw feel that made everyone a power-user. We’re seeing a lot of changes with video content on social media, such as live video on Facebook and Instagram changing the maximum video length to 60 seconds.
How Will Users Change?
Previously, Snapchat users would save the photos and videos they create straight to the native camera roll on their phone, but this might encourage users to save all within Snapchat because they can be accessed, edited, and shared later. No more disappearing.
How Do I Access “Memories”?
Once you receive the update (you’ll get a notification from Team Snapchat when “Memories” is ready for you), you can access “Memories” by swiping up from the camera screen. Once there, your content appears with the most recent at the top.
Within the “Memories” section, rectangular posts are individual Snaps, circular posts are stories, which offer previews of the Snaps they contain, and there are also tabs for viewing just Snaps, just stories, or your phone’s complete camera roll.
From any of these tabs, tap and hold a Snap to edit and customize the content, such as adding geofilters even if you’re no longer at the original location (via The Verge).
Search Is Built Into “Memories”
Users can also search their “Memories” to find photos via location and objects. For example, if you spent a holiday weekend in New York and Snapped your way throughout Times Square and Central Park, just search “New York” and all of your Snaps should appear. Snapchat also has an object recognition functionality allowing you to search for object keywords.
Snapchat is also introducing a feature called “My Eyes Only” in case you have photos and videos that you want to keep private, and to access them, you’ll need to enter a code or PIN that you set. If you think about the times when you’ve handed your phone to a friend to swipe through your camera roll, but they accidentally saw an embarrassing photo or video you didn’t want them to see, this solves that problem. It may result in more people using Snapchat as their camera and camera roll rather than the one that comes on your phone.
July 6th, 2016 – Social Media Week Global by Erica Perry