Instagram Expands Carousel Ads To Include Videos

The carousel units require three to five pieces of media, and videos can be any length up to 60 seconds.

60-second video ads will soon appear in carousel ads. Instagram advertisers can now string together five 60-second videos, or create a mix of photos and video clips in Carousel ads.

The first group of advertisers to test the feature includes Airbnb, Taco Bell, and Macy’s (via AdAge).

Instagram’s Head of Global Business and Brand Development, James Quarles, said,

“Brands are excited about this because it gives marketers better creative flexibility. The hardest thing to do is to capture people’s imaginations, and carousel can help advertisers better achieve that with five pieces of content. As we see people watch more video, we think this helps business bring messages to life more.”

The carousel units require three to five pieces of media, and videos can be any length up to 60 seconds. When a user experiences a carousel in their feed, they’ll automatically see the first slide (which looks similar to an ordinary post on Instagram), but can then swipe to see the remaining photos and videos.

May 6th, 2016 – Social Media Week Global by Erica Perry

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